We started this business because we saw the need for safe non violent, imaginative toys. 

Most toys on the market are:

-made with toxic plastics and paints

-are not made to last

-are overstimulating to young minds

-do not encourage imagination

-are violent

Toys on the market are cheap and flashy for many reasons. The biggest reason is so you will buy them whenever a new trend, movie, etc. comes out and your kids beg you for them. So begins the cycle of disposable toys. My kids, like most, play with 20% of their toys 90% percent of the time. And almost always only play with the “must have” ones for a minute and then they collect dust. 

We know that safer, natural toys cost more and we understand the hesitation. But its important to buy less and spend a little more on quality. Say no to throw away toys. Say no to toys that encourage violence. Say no to toys that are made with questionable materials. Say no to toys that will not last. 

(Besides if your kids have less toys, there won’t be as big a mess. Less cleaning!)